MacBook Pro
With the superpower of M4.
Performance
All-out Pro.
The MacBook Pro runs on the most powerful chips in a pro laptop ever. Phenomenal CPU performance, both single- and multi-threaded, faster main memory, and improved accelerators for machine learning: with the chips from the M4 family, you can do things you never thought possible. And thanks to the powerful Neural Engine, AI tasks like upscaling images and creating subtitles are completed at lightning speed. The MacBook Pro with M4 is up to 3.4x faster than M1.
Next-level graphics performance. Game on.
Zip through graphically intensive workflows with a response time that keeps up with your imagination. The M4 chips feature a GPU with a second-generation ray tracing engine and hardware acceleration, allowing images to be rendered faster and games to feel more realistic than ever. The fast on-chip memory is optimized with dynamic caching, significantly increasing average GPU utilization, providing a massive performance boost for the most demanding pro apps and games.
Battery
Power for the whole day. And night.
The new MacBook Pro has the longest battery life ever in a Mac—up to 24 hours—and supports fast charging. This means you can charge up to 50% in about 30 minutes. All models deliver the same performance on AC power as they do on battery, allowing you to focus your energy on your passion, not on searching for an outlet.
macOS
Sharp as a Mac
Tens of thousands of apps are optimized for the power of macOS, from your most-used productivity apps to your favorite games and demanding pro apps. Thanks to the M4 chips, all those apps work like never before.
Mac + iPhone
Better together.
Calls and messages - Your calls and messages come directly to your laptop, so you don’t have to switch devices while you're in the zone.
Universal clipboard - Copy text, images, photos, and videos on your iPhone and paste them on your Mac—or vice versa.
AirDrop - Wirelessly transfer photos, large files, and more between your iPhone, Mac, and other nearby Apple devices, even without Wi-Fi.
Designed for Apple Intelligence.
Your genius sidekick.
Apple Intelligence helps you with writing, self-expression, and getting things done effortlessly. With groundbreaking privacy protection, you can trust that only you have access to your data—no one else, not even Apple.
Display
See everything in a whole new light.
A vibrant high-resolution image showcasing the brightness and contrast of the display.
Easily transition from a sunlit terrace to a dark studio. The impressive Liquid Retina XDR display offers up to 1600 nits peak brightness for HDR, and now up to 1000 nits brightness for SDR content in bright light. This means you can clearly see what's on your screen outdoors. And in low light, the display dims to just 1 nit, allowing for comfortable work in dark spaces.
Steal the show.
With the 12MP Center Stage camera, you’ll look great in any light. Add in the advanced microphones and speakers, and you’ll make an impression in every meeting.
Ports and Connectivity
More ports. More power.
The MacBook Pro comes with various ports to connect professional accessories, attach high-resolution displays, or directly access files from an SDXC card. The MacBook Pro also supports Wi-Fi 6E52 and Bluetooth 5.3, allowing you to connect to both the internet and your wireless devices.
Security
No compromises.
Security starts with Apple silicon and is integrated into the architecture of macOS. With the deep integration of hardware and software and automatic software updates, the MacBook Pro remains stable and well-secured over the long term. The security architecture also powers features like Touch ID, 'Find My', and advanced protection against viruses and malware.
Wide range of IT related products
